The OpportunityWhite Cross Cellars is based in Iowa’s historic Amana Colonies. Part winemaker, part retailer, part event/dinner host, the client came to FUEL for help building a brand that would introduce wines made with the owner’s heirloom Old World recipes using New World grapes. Done right, it would change people’s perceptions of wines from the Amana Colonies and broaden their appeal to a broader market.