Encouraging Young Designers

FUEL designers Bill Bollman and Pat Prior shared their expertise and viewed the work of design students at the annual Iowa State University (ISU) Graphic Design and Studio Arts Career Day. Bollman and Prior met with about two-dozen students in ISU’s graphic design program to review their portfolios and conduct mock interviews.

For design students, says Prior, it’s an opportunity to gain first-hand knowledge about the design field and get valuable feedback on their work from professional designers. For FUEL, the career day event provides a chance to showcase FUEL’s work and interact with promising young designers.

“I find it refreshing to see what students are doing,” says Prior. “They’re just as influential on us as we are on them.”

FUEL is a design firm specializing in brand development. To learn more, please call 319.393.7739 or email John Moes at jemoes@fuelbranding.com.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies