The OpportunityInterior Perfection is three businesses in one – a Home Store, a Design Centre and a new build/renovation management division – all led by visionary interior designer Kennon Springer. Yet a decades-old logo featuring iconic pillars, a staple of classic architecture, was no longer reflective of the times. FUEL was tasked with bringing the branding up to current standards while appealing to the needs of a diverse range of clientele.