Iowa City is home to one of the busiest municipal airports in the state. Despite this, too many people in town were unaware of the airport’s storied history and the amazing things that have occurred there. And even less about its economic impact. FUEL got to work to ensure this storied past was not forgotten while inspiring the next generation of fliers.
For years, the airport relied on a single page on the city hall website. FUEL helped the airport build a standalone site that was both highly useful to pilots and visitors to Iowa City, but also to solidify the airport’s position as an economic engine for the area.
In an effort to build closer ties to the Iowa City community, a new viewing area gives visitors the opportunity to experience the airport firsthand. We developed a welcome sign for the entrance to this area where flyers can be posted to inform the community about upcoming events. Infographic panels posted around the viewing deck provide educational and historical information about the airport, the community, and aircraft you might see from the viewing area.
The new branding featured prominently on apparel Introduced at the event. It is still available for purchase in the airport for those visiting or traveling through.
To create a historical artifact for years to come, FUEL published a hard-bound book commemorating the 100-year milestone that chronicled the historic feats that had taken place at the airport as well as imagery preserving moments from the IOW 100 event.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.