Nations One
Brand Strategy / Brand Identity / Brand Expression / Collateral / Web Design / Photography
Shining More Light
The Brief
Can a cohesive brand help drive donations?
The Opportunity

The nights are long. The winters are longer. And for some people, the feeling of isolation can be too much to bear. To counteract, Nations One is building a network of radio towers across Canada. This network delivers Gospel content by natives, for natives, to transform lives by giving a sense of community, peace, and hope. FUEL worked with this non-profit based in Duluth, Minnesota, to overhaul its branding and add immediate credibility in the eyes of prospective communities and donors alike.

Brand Strategy

FUEL assisted Nations One with naming and design of the identity. Throughout the entire process, tribal representatives were consulted to ensure the colors and forms were aligned with the culture of native peoples.

Brand Identity

Rather than moving First Nations people away from their heritage, the Nations One mark embraces it. The mark combines the familiar shapes of a tipi and radio tower with religious symbols to further invoke the client’s mission.

Nations One logo options

Brand Expression

The team landed on a color palette that’s joyful and earthy. Yellow speaks to the energy and illumination of both the sun and the Gospel, while a warm brown delivers a strong foundation that harkens back to earth tones of Northern Canada. 

Nations One brand expression moodboard

Beyond the logo, the palette was brought to life in a set of icons and illustrations custom-made for the organization.

Nations One icon
Nations One iconography


For many, a first encounter with Nations One might not be digital. To facilitate that first connection, multiple pieces of collateral were created to bring the Nations One brand to life in a more tactile and personal way. Nations One’s collateral design takes its cues from the brand’s visual and messaging strategies, inviting a closer connection. Whether fundraising or meeting a new community leader, there is an authenticity that resonates across the printed media

Bringing light and life
through gospel radio.

Nations One brochure unfolded showing broadcast tower map
Nations One brochure inside
Nations One brochure detail overview
Nations One prayer card

Web Design

FUEL approached the web design by leveraging original photography and the vitality of the iconography and illustrations. The site tells the Nation One story through text and video, shows the reach of the growing network, allows guests to stream programming, and facilitates donations.


The artistic direction of the photography, shot by the FUEL team on location on tribal lands, aimed to be friendly, inviting, and authentic. Used on the website and collateral materials, these elements were integral to indicating Nation One’s credibility when raising funds to reach even more people.
Nations One photographers on site
Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies